Privacy Policy

Fuel Rewards® Program Privacy Policy  |  Dining Program Privacy Policy

Fuel Rewards® Program Privacy Policy

Effective Date: April 28, 2025

Note: Equilon Enterprises LLC, dba Shell Oil Products US, a company within the Shell group of companies ("Shell", "we", "our", or "us") purchased the Fuel Rewards® program and associated website and applications on April 28, 2025. Previous versions of the Fuel Rewards® Privacy Policy prior to Shell's ownership can be found here.

This Privacy Policy (the "Policy") should be read in connection with the Shell Privacy Notice, found here. If there are conflicts between this Policy and the Shell Privacy Notice, the terms of this Policy, as most recently updated, control.

  1. Scope
  2. Notice at Collection
  3. How We May Collect Your Personal Information
  4. How We May Use Your Personal Information
  5. How We May Disclose Your Personal Information
  6. Your Privacy Rights
  7. Notice of Financial Incentives
  8. Children Under 16
  9. Cookies and Electronic Communications
  10. Colorado Loyalty Disclosure
  11. Security
  12. Storage of Information
  13. Links
  14. How to Contact Us
  15. Changes in Policy

1. Scope

As the owner and operators of the Fuel Rewards® Program, Shell and its affiliates recognize the importance of protecting the personal information we may collect in connection with the program from visitors, users, consumers, and any other individual or entity (“you” or “your”). This Policy applies to the personal information practices of Shell and its affiliates in relation to the Fuel Rewards® Program when we collect personal information through your use of the website, www.fuelrewards.com, and other Fuel Rewards® Program-related sites, software, mobile applications, mobile websites, and applications accessible on the Fuel Rewards® Program domain owned by us, through our social media pages that we control, and through email messages that we may send to you or you to us (collectively, the “Platform”).

This Policy does not apply to:

  • Our collection of employment-related personal information.
  • Services that state that they are offered under a different privacy policy.
  • Information that is not personal information or does not individually identify you, such as aggregated or anonymized data or aggregated preferences that is not associated with your identity or used to identify you.

This Platform is operated in the United States and intended for use by individuals who are located in the United States. By using the Platform or by choosing to give us personal information, you signify your acknowledgement of this Policy.

2. Notice at Collection

We collect information from you and about you. Here are some examples of the information we may collect, how we may use it, how we may disclose it and whether we share it for cross-contextual or targeted advertising purposes (“sharing”) or sell it. We acknowledge that, in some jurisdictions, we may be restricted under local law from collecting, using, and disclosing certain categories of personal information as described below or requesting your consent for the collection, use and disclosure of this personal information. Below this Notice At Collection, you will find more detailed descriptions of how we may collect, use and disclose personal information and more information about what entities are our business partners.

  • Contact Information. This may include your name, mailing or billing address, email address or phone number.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Financial information. This may include your credit or debit card number.
    • How We May Collect It: Directly from you or from third parties.
    • How We May Use It: To run and improve our business; to determine your eligibility; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Account Information. This may include your username, user nickname, and/or account ID number, including an Alt ID.
    • How We May Collect It: Directly from you.
    • How We May Use It: To run and improve our business; to determine your eligibility; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Demographic Information. For example, this may include your age, date of birth, gender and/or zip code.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Information You Provide or Make Available to Us. You may also choose to provide additional personal information and other information in connection with your account, including a profile picture, your hobbies, your car make/model/year or VIN, your job and your education. This may also include information that you provide to us in connection with a drawing, promotional contest or giveaway. It may also include any information that you give to us when you communicate with our customer service team, including recordings of customer service calls.
    • How We May Collect It: Directly from you.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Social media information. We may collect the personal information that you submit to our social media pages. This may include your social media handle.
    • How We May Collect It: Directly from you or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Commercial information. This may include information that could identify you and relates to the products and services in which you are interested or have considered. We may also collect personal information about your consuming history or tendencies.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Internet or other similar network activity. This may include device information, battery level, unique personal identifier, online identifier, IP address and location based on IP address, Wi-Fi information, Bluetooth information, advertising identifier, device identifier, browsing history, search history, and information regarding interaction with an Internet website, application, or advertisement. This may also include information about the browser you are using or what site you came from and what site you visit when you leave us.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.
  • Inferences drawn from personal information. This may include a profile relating to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We May Share or Sell This Information with Our Business Partners. For more information about your right to opt-out, please click here.

Our Personal Information Retention Criteria: The amount of time that we may retain the above categories of personal information varies based on a number of factors. These factors include what personal information is reasonably necessary to (i) provide our products and services or administer our relationship with an individual; (ii) protect our business, employees, organization and others; (iii) fulfill our legal and regulatory obligations; and (iv) investigate and address issues which may include safety concerns, potential security incidents or policy violations.

3. How We May Collect Your Personal Information

We may collect your personal information in different ways. Below, you will find additional details and examples regarding how we may collect your personal information.

  • Directly From You. For example:
    • Register for and use an account.
    • Purchase our products and services.
    • Complete age verification.
    • When you opt-in to receive text messages.
    • Submit an inquiry or other information to us.
    • Sign-up to receive promotional communications or a newsletter.
    • Request information about our services.
    • Complete an online form.
    • Sign-up for specific promotions or offers.
    • Contact or engage with our customer service team.
    • Sign-up for a co-branded credit card.
    • Interact with our social media pages.
    • Otherwise engage with us.
  • Passively. For example, when you visit and navigate our Platform on any device. We may also collect information about users over time and across different websites and devices when you use the Platform. We may use tools such as analytics and cookies, including cookies run by third parties, to collect this information.
  • From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from:
    • Our business partners, including participating retailers in the Fuel Rewards® Program, analytics vendors and advertising networks.
    • Social media sites, including Facebook, Twitter, Snapchat, TikTok, LinkedIn, Pinterest, Glassdoor, YouTube and Instagram.
    • Your contacts who provide your information to us because they think you may be interested in our products and services or they want to share a product or service with you.
    • Companies that provide information to supplement what we already know about you, including data aggregators or data brokers. Certain third parties may link your name and email address to other information they have collected. This might include online usage information.

4. How We May Use Your Personal Information

Here are more details and examples regarding how we may use your personal information:

  • To Run and Improve Our Business. We may use your information to make our Platform and our products and services better. This may also include using your information for business administration purposes, such as for accounting, record keeping, legal, backup and other administrative purposes. This may also include using your personal information to provide our loyalty program.
  • To Communicate With You. This may include responding to your feedback or providing customer support. It may also include responding to your inquiries and questions. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • To Understand Your Interests. This may include understanding what products and services may be of interest to you. This may also include customizing your experience with us.
  • To Determine Your Eligibility. This may include evaluating your eligibility for our products and services, including by verifying your age.
  • For Marketing Purposes. We may provide you with information about our company and our business initiatives. This includes using your information to personalize your experience on our Platform and with our products or the products of our business partners. We may also engage in cross-contextual advertising and retargeting. For more information about your choices related to cross-contextual advertising or retargeting, see the ‘Opt-out of Sharing Personal Information’ section below.
  • To Combine Information. For example, we may combine information we collect about you from the different devices you use to access our Platform. We may also combine information that we have about you from different sources, including from third parties.
  • For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform.
  • As Otherwise Permitted By Law or As We May Notify You.
  • As Requested or Directed By You.

5. How We May Disclose Your Personal Information

Here are more details and examples regarding how we may disclose your personal information:

  • Internally. We may disclose your information to our parent, subsidiary, and affiliate entities.
  • On Our Platform. We may disclose certain of your personal information on our Platform or on our social media sites, for example, if we repost one of your photos on our social media pages.
  • With Our Service Providers. We may disclose your information with third parties who perform services on our behalf. This may include vendors that help us with billing, credit card processing, customer support services, customer relationship management, accounting, auditing, administering sweepstakes and surveys, advertising and marketing, analytics, email and mailing services, information storage, and security related to the operation of our business and/or the Platform, and making certain Platform functionalities available to our users.
  • With Our Business Partners. For example, we may also disclose personal information with retailers or brands, including our Fuel Rewards® retail and brand partners, social media sites, advertisers, media buying agencies, advertising networks and advertising service providers for the purposes described in this Policy. We may also disclose personal information with companies that help us learn more about our customers. If you participate in our loyalty program, we may disclose your personal information so you can receive benefits from our business partners. Our business partners also include:
    • Participating retailers, online merchants, restaurants, bars, clubs, the administrator of the Fuel Rewards® Dining program, and other participants who issue and/or fund rewards associated with the Fuel Rewards® Program. Please review the Dining Rewards Privacy Policy for additional information, found here.
  • With Any Successors to All or Part of Our Business. For example, if we merge with, are acquired by, or sell part of our business to another entity. This may include an asset sale, corporate reorganization or other change of control.
  • To Comply With the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We might disclose information when we are investigating a potential fraud.
  • For Other Reasons We May Describe to You.
  • As Requested or Directed By You.

6. Your Privacy Rights

Based on your state of residence, you may have the rights listed below with respect to the personal information that we maintain about you. The states with such laws in effect or soon to be in effect include California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia. We may take steps to verify your identity, as permitted or required under applicable law, before we process your request. Verification may include asking you to provide information about yourself that we can match against information already in our possession.

  • Notice. This means that you can request that we disclose what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information we have collected about you.
  • Deletion. This means that you can request that we delete personal information about you which we have collected from you.
  • Correction. This means that you can request that we correct inaccurate personal information that we maintain about you.
  • Opt-Out of Sale or Sharing of Personal Information. If you would like to opt out of the offline “sale” or sharing of your personal information for cross-contextual marketing and targeted advertising, you may submit a request using the instructions below. You may also modify your settings following the instructions in the ‘Cookies and Electronic Communications’ section below. Please note that the choices you make may be browser- and device-specific, and your choices may be deleted if you clear your browser cache or cookies. If you opt-out, we, and our business partners, may not be able to offer you personalized offers and benefits.
  • Right to Non-Discrimination. This means that we are prohibited from discriminating against you if you exercise your rights under this policy or applicable law.

If you wish to exercise your rights under this section, contact us at shellcustomercare@shell.com or call 888-467-4355. Please include your name, email address, mailing address and telephone number and indicate you are making a “Privacy Rights” request. If we deny your rights request and you would like to appeal, you may contact us at shellcustomercare@shell.com.

Agents Agents that you have authorized to act on your behalf may also submit privacy requests as instructed above. The agent must also provide evidence that they have your written permission to submit a request on your behalf. If we are unable to verify the authenticity of a request, we may ask you for more information or may deny the request.

Additional Information for California Residents. If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at shellcustomercare@shell.com. Indicate in your email or letter that you are a California resident making a “California Shine the Light” inquiry.

7. Notice of Financial Incentives

We may offer various financial incentives in relation to our products and services. For example, we may provide discounts, coupons and other benefits for customers who join our loyalty program or sign up for a discount. When you participate in a financial incentive, we collect personal information from you. You have the ability to opt out of the financial incentive, or our subsequent use of your personal information in connection with a financial incentive, at any time by contacting us at shellcustomercare@shell.com. The value of your personal information is reasonably related to the value of the offer or discount presented to you. In some instances, or for some programs, we may provide you with additional terms or conditions relating to a financial incentive.

8. Children Under 16

The Platform where this Policy is located is meant for adults. We do not knowingly collect personally identifiable data from persons under the age of 16.

If you are under 16 years please do not send us your personal information for example, your name, address and email address. If you wish to contact Shell in a way which requires you to submit your personal information (such as for education or innovation events), please get your parent or guardian to do so on your behalf. Please note that we do not knowingly sell or share the personal information of consumers under 16 years.

9. Cookies and Electronic Communications

You have certain choices about how we collect, use and disclose your information in connection with our use of cookies and our provision of electronic communications. Certain choices you make are browser and device specific, and your choices may be deleted if you clear your browser cache or cookies.

Cookies and Other Tracking Technologies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser that you are using. You can search your browser for instructions about how to control cookies. You may need to take an additional action to manage flash cookies, which you can learn more about here. Why? Because flash cookies cannot be controlled through your browser settings. Choices that you make to control cookies are browser-and device-specific, and your choices may be deleted if you clear your browser cache or cookies.

Additional Tools to Control Cookies. If you do not want to control, delete and/or disable all cookies, you can also make choices to control specific types of cookies. The choices that you make are browser- and device-specific, and your choices may be deleted if you clear your browser cache or cookies.

  • Facebook: We may use Facebook cookies to target ads to you. You can learn about how to opt-out of receiving targeted advertisements from Facebook here.
  • Interest-Based Ads and Other Online Advertising. To learn more about your options of opting out of interest-based advertising, you can visit www.aboutads.info or www.networkadvertising.org. We do not guarantee that all of the third parties that we work with will honor the elections you make using these opt-out options. Please also keep in mind that even if you opt-out of receiving ads tailored to your apparent interests, you will continue to see online ads, but the ads that you see therefore may be less relevant to your interests.
  • Cookie Preference Center: if you are on a website that has a cookie preference center in the website footer, which may be labeled ‘Your Privacy Choices’, you can access the preference center to manage your cookie preferences including those related to sharing or targeted advertising.
  • Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to “do not track” signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Note that deleting or blocking cookies may impact your experience on our website, as some features may not be available. Certain options you select are browser and device specific, and your choices may be deleted if you clear your browser cache or cookies.

Marketing Communications:
You may opt-out of marketing communications at any point by updating your subscription preferences via your personal profile settings or using the unsubscribe functionality for the different digital channels. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries.

10. Colorado Loyalty Disclosure

Under Colorado law, we are required to make certain disclosures about the personal information that we process in connection with our loyalty programs, including discount programs offered by our corporate partners. We may share for cross-contextual marketing purposes or may sell the following categories of Personal Information that were collected solely in connection with our loyalty program: contact information, demographic information, commercial information, professional information, and inferences drawn from other Personal Information. These categories are described in more detail above.

We may not be able to provide you with all of the benefits of our loyalty program if you choose to exercise your right to request the deletion of your personal information, as described in this Policy, as we would require such information to process your requests for our products and services.

11. Security

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A username and a password may be needed to access certain areas of our Platform. It is your responsibility to protect your username and password.

12. Storage of Information

Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

Our Platform may contain links to other third-party sites that are not governed by this Policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for these third-party sites or their privacy practices. We suggest that you read the privacy policies of those sites carefully.

14. How to Contact Us

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, please feel free to contact us at shellcustomercare@shell.com or by telephone at 888-467-4355.

15. Changes in Policy

From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our Platform. Please check our Platform periodically for updates.

Dining Program Privacy Policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS SITE OR RELATED SERVICES.

Rewards Network Establishment Services Inc. and its affiliates (“we,” “us,” and “our”) have collaborated with Excentus Corporation (“Excentus”) and/or PDI Technologies, Inc. (“PDI”) to provide Fuel Rewards® Dining (“Program”) as part of the Fuel Rewards® Program which is now owned by Equilon Enterprises LLC dba Shell Oil Products US (“Shell”) (Excentus, PDI, and Shell shall each be referred to as a “Rewards Partner”), which Program is provided through this website and mobile application (collectively, the “Site”). We value your privacy and have prepared this Privacy Policy to describe how we collect, use, and share Personal Information (defined below) about you via our Site and the Program.

By visiting the Site, enrolling in the Program and participating in the Program, you are accepting the practices described in this Privacy Policy. It also describes your choices about the collection, sharing, and use of your Personal Information.

We may modify this Privacy Notice at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.

Location of servers

The Site is hosted on servers located in the United States of America and is intended for use by individuals and entities who are United States residents. YOU EXPRESSLY ACKNOWLEDGE AND CONSENT THAT YOUR DATA MAY BE TRANSFERRED TO VARIOUS LOCATIONS AND THIRD-PARTY PROVIDERS, AND MAY BE MAINTAINED AND PROCESSED ON COMPUTERS LOCATED OUTSIDE OF YOUR STATE, PROVINCE, COUNTRY, OR OTHER GOVERNMENTAL JURISDICTION WHERE THE PRIVACY LAWS MAY NOT BE AS PROTECTIVE AS THOSE IN YOUR JURISDICTION.

What we collect and how we use it

Personal Information

We may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. You may visit our Site without expressly submitting any Personal Information. However, if you wish to register as a participant in the Program, you will be required to submit Personal Information as further set forth below.

Information we collect

If you register in the Program, the Personal Information we collect may include your name, email, mailing address, phone number, and other information requested on the registration page. We will also collect the primary account number for the eligible credit and/or debit card(s) that you use to enroll in the Program (“Linked Card”). We do not collect your Linked Card’s expiration date or card security code. The primary account number is the full card number that appears on the front of your Linked Card (“Linked Card Number”). We need the Linked Card Number to monitor your Linked Card activity for transactions with participating merchants (“Participating Merchants”) that are eligible for Program rewards. Accordingly, you are authorizing us to obtain and receive information about your Linked Card transactions with Participating Merchants from a payment card network (“Payment Card Network”) such as American Express®, Mastercard®, Visa®, Discover®, or a payment card processor. You are also authorizing us to obtain and receive your Linked Card program identifier, which may be used to determine your eligibility for additional offers.

We may also collect Personal Information about you from Rewards Partner or a bank issuing a credit card on Rewards Partner’s behalf that automatically enrolls you in the Program as a benefit (collectively, “Rewards Partner Information”). If you are automatically enrolled with Rewards Network by Rewards Partner, Rewards Network will only receive, maintain, and use the Rewards Partner Information that Rewards Network needs to operate the Program.

You may need to create a username and password for your Program account with us. We may assign you a unique identification number so that we may more easily identify you and your transactions.

You have the option to also provide us with the month and day of special dates (e.g., birthday, anniversary), dining preferences, and information regarding your personal accounts and/or profiles on third-party social networking sites such as Facebook® and Twitter®, as further described below.

Additionally, we or Rewards Partner (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner) may collect Personal Information when you send us an inquiry, comment, or request relating to the Program, including any email or mailing address or telephone number you provide, and will use the information you have provided to respond. We may also add this information to your Program profile and use such information as contemplated in this Privacy Policy.

We or Rewards Partner (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner use your Personal Information only to operate the Program, including to send you emails, mailings, or other forms of communications (that may be real-time) that relate to the Program and Participating Merchants, including contacting you for interviews, focus groups, and feedback panels.

Linked card information and transaction information

You agree that we may use your Linked Card Number in connection with our operation of the Program, including determining your eligibility for rewards and applying rewards, requesting that you receive rewards, and compliance with this Privacy Policy, the Program Terms of Use, and any other applicable terms and conditions. We may disclose the Linked Card Number to Rewards Partner, Payment Card Networks, payment card processors, and payment card issuers, as well as non-affiliated third-party suppliers, vendors, or contractors that we have engaged to help us operate the Program.

We will know when you conduct a transaction with a Participating Merchant. We will collect information about that transaction, including a unique Program identification number, the date and time of your transaction, the amount of your transaction, the name and location of the Participating Merchant, and the Linked Card used for that transaction. We receive this information from Payment Card Networks. We may provide all or a portion of the information collected to a Rewards Partner or a Rewards Partner’s non-affiliated third-party suppliers, vendors, or contractors so that we and/or Rewards Partner can facilitate and administer the Program. Transaction data is only shared with the individual restaurant where the transaction took place and with Fuel Rewards® Dining for reporting purposes. You may receive real-time notification about the sharing of your transaction data. We may also use your transaction information to generate internal financial reporting and analysis regarding our business and for external reporting of anonymized data to market our business and the Program to third parties, including potential Participating Merchants and potential rewards parties.

We use the transaction data that we receive to match your transactions at Participating Merchants with available rewards and otherwise for Program rewards administration. In some cases, a Participating Merchant’s payment card processor may experience a lag time (approximately 24 hours) between when a credit and/or debit card is linked to a Program account and when the payment card processor is able to identify and provide us with the dining transaction data associated with that Linked Card. If you believe that you are eligible for rewards for dining at a Participating Merchant, and those rewards have not registered in your Program account within 10 days of the dine, please contact the Program’s Member Services at (888) 603-0473. We reserve the right to require that you provide a receipt from the Participating Merchant or documents reasonably required by us to evidence an eligible transaction in order to receive your reward.

By enrolling in and participating in the Program, you are authorizing us and Participating Merchants, Payment Card Networks, and payment card processors to obtain, provide, and use transaction information related to your purchases (such as date, time and amount) at Participating Merchants in order to calculate rewards, redeem rewards, and facilitate and make the Program available. You also authorize us to, in our reasonable discretion, collect location data using your device to provide you with recommendations based on your location and past dining activity, analyze your general dining patterns and stores that you visit, and also aggregate this data to help understand general Program member patterns and trends, which we may share with third parties with our discretion.

Notwithstanding anything to the contrary in the Terms and Conditions or Privacy Policy, Fuel Rewards® Dining and its third-party service providers will use transaction information solely as follows: to operate the Program and for no other purpose.

Survey information

Following your matched transaction and the processing of any reward, we may send you an email to complete a survey regarding your transaction. When you activate the survey link, you will be taken to a web page operated by us. We (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner) may collect on an anonymized basis your computer's IP address or use cookies to collect aggregated, anonymized data related to your survey responses. We may share the anonymized survey information with the applicable Participating Merchant. We may also aggregate your survey response with other survey responses for the applicable Participating Merchant and make those results available to other participants in our rewards programs.

Personal information we utilize for contests, giveaways, sweepstakes, interviews, and other promotions

You also may have the option to voluntarily provide us or Rewards Partner, as well as non-affiliated third-party suppliers, vendors, or contractors working on our behalf, with Personal Information in connection with participating in contests, giveaways, sweepstakes, interviews, and other promotions, or in connection with completing surveys for us. This information may be added to your member profile, and may be used in accordance with this Privacy Policy or the notice provided at the time of collection. Please review the terms and conditions for such opportunities carefully.

Linked card updates

If your card number changes, you are responsible for updating your Linked Card in your account profile. In some cases, we may receive updated credit and/or debit card numbers associated with your Linked Card from payment card processors or Payment Card Networks. If we receive this information, we will update the Linked Card with the new credit and/or debit card number that we receive, and we will use it to operate the Program as described in this Privacy Policy.

IP addresses

We collect IP address information from any visitor to the Site. We log IP addresses for system administrative purposes only. IP addresses are not used for identification. This information helps us determine how often different areas of the Site are visited. We do not link IP addresses to any information that is personally identifiable.

Session Data

When you visit the Site or click on a link in an e-mail from one of our Participating Merchants, we may collect usage information ("Session Data"). Session Data may include browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, and what Participating Merchants you look at. We may use Session Data for a variety of reasons, including to better understand things like how the Site is navigated, how many visitors arrive at and look at specific pages, and the length and frequency of stays at our Site. We disclose such Session Data to our Participating Merchants to provide proof of attribution metrics.

Geo-location

We may have the ability to collect location data and provide you with push notifications based on your location and past dining activity. We utilize location information to provide you with more relevant location-based restaurant choices, track your general dining patterns and stores that you visit, and also aggregate this data to help understand general Program member patterns and trends, which we may share with third parties in our discretion. You are agreeing that we can collect and use your location data and can continue to do so until you turn off your location settings.

Your device may allow you to disable the collection of location data and push notifications by accessing your device’s application or notification settings. If you do not want us to have access to your location, you may change your location settings. You are agreeing that we can continue to collect location data until you turn off data collection in your device. We have no responsibility or liability for the functions of location settings within any device.

Cookies

Like most sites, we use cookies, device identifiers, and other similar tracking tools on the Site to automatically collect session data and persistent data about you when you visit the Site. We may place these cookies and tracking tools on our Site, or our third-party vendors may do so on our behalf. We use data from cookies and other tracking tools for several purposes, such as to personalize and improve your individual viewing experiences, store your password if you create an account, track and analyze usage and statistical information in order to constantly improve the quality of the Site, observe your behavior and browsing activities over time and across devices, websites and other platforms, for other administrative purposes, or to serve you interest-based advertising based on your browsing behavior.

Most Internet browsers automatically accept cookies. However, you can instruct your browser to delete, block, stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you choose to reject cookies or block device identifiers, some features of the Site may not be available, or some functionality may be limited or unavailable.  Please review the help pages of your browser or mobile device for assistance with changing your settings.

Some of our service providers or plug-ins may use cookies or other methods to gather information regarding your use of the Site and may combine the information in these cookies with any Personal Information about you that they may have. The use of such tracking information by a third party depends on the privacy notice of that third party. We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit http://allaboutdnt.com/.

We may use analytics services, including Google Analytics, to assist us with analyzing our website traffic through cookies and similar technologies. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

We may use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.

Disclosure of Personal Information

We use your Personal Information and share it with Rewards Partner, Payment Card Networks, and payment card processors to solely operate the Program. We also disclose Session Data to our Participating Merchants, as discussed above. We will not, without your prior express consent, disclose your Personal Information to any third party for them to market to you directly. For example, we may invite you to participate in a survey or special promotional program offered by a non-affiliated third party. Your choice to participate in such a survey or promotional program will indicate your consent for us to share your Personal Information with non-affiliated third parties in connection with the survey or promotional program. If you consent to such disclosure, any information that you provide to the third parties will be controlled by that party's privacy policy, not this Privacy Policy.

We or Rewards Partner may disclose Personal Information that we may have reasonably necessary to (a) defend and bring legal actions; (b) if required by a government authority or legal process; (c) detect, prevent, or otherwise respond to fraud, security, or technical concerns, (d) support auditing and compliance functions, (e) when we or Rewards Partner believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (f) in the good faith belief that disclosure is otherwise necessary or advisable. We may also disclose Personal Information if and when we are involved in a merger, acquisition, or any form of transfer or sale of some or all of our business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. Personal Information may be transferred along with the business. Where legally required we will give you prior notice and if you have a legal right to do so, an opportunity to object to this transfer.

Disclosure of anonymized information

We may share anonymized information about you that is not reasonably identifiable to you with our affiliates, rewards parties, Participating Merchants, and other third parties in our discretion. Such information could be used, for example, to provide us with statistical or other analysis and to market our business, the Program or both. This information is de-identified and cannot reasonably be used to identify you personally. This information is most often aggregated demographic and statistical information (such as information derived from use of our Site or your participation in any Program) and information submitted in connection with restaurant reviews or surveys that you submit to us.

Transfer of personal information

We reserve the right to transfer all information and data in our possession, custody, or control to a successor organization in the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets. Any acquirer will remain subject to the terms of this Privacy Policy.

Social network plugins

The Site utilizes plugins from various social networking sites (such as Facebook® and Twitter®) to allow you to share and post materials between your Program account with us and your social network accounts. Social networks may use cookies and other tools to collect data regarding your browsing activity. Please be advised that your browser-related information and personal information collected in connection with your use of the social media plug-ins will be transferred to such social networking sites and will be used in accordance with each social networking site’s privacy policy. Your browser-related information may be transferred regardless of whether or not you use the plugin.

If you give us permission to use and post information about your restaurant visits, restaurant reviews, and other activities on our social networking accounts or your social networking accounts, usage of that social network site is governed by and subject to the privacy policy of that third-party social network site and any privacy settings that are available on that third-party site.

Third-party sites

We neither own nor control any third-party sites that may be accessible through the Site, and do not control the privacy policies of such third parties. As a result, we assume no responsibility or liability for the actions of such third parties. We suggest that you review the privacy policy and terms of use of any third-party site before submitting information to them. For a complete list of third-party sites accessible from the Site, please contact legal@rewardsnetwork.com.

Choices for email and marketing communications

You may opt out of receiving Program emails from us, including marketing emails. However, doing so may affect your eligibility for all or some Program benefits. You may not opt out of receiving administrative emails related to your account except by terminating your Program participation.

If you do not wish to receive email communications from us, you can unsubscribe from the link in the email you received, change your selections within the Account Information section, or indicate your preferences within a direct communication to us. You may also email us if you wish to unsubscribe, but for your security, please do not send credit and/or debit card information via email.

Retention and disposal of personal Information

We retain your information as long as we determine it is required for the operation of our business and Program, and to meet legal, regulatory, and other requirements.

We take reasonable steps to ensure that information is disposed of securely when we no longer require such data.

Data security

We take commercially reasonable steps to maintain physical, electronic, and procedural safeguards to protect your information. These safeguards may include data encryption, access authorization, firewalls, and physical access control to our data centers. We use industry-standard encryption technologies when transferring and receiving identifiable information. We maintain PCI DSS compliance. You can find our listing on the Visa Global Registry of Service Providers.

We maintain a Service Organization Control (SOC) 3 report. This assessment of our security practices enables you and your stakeholders to validate that we have obtained independent auditor assurance, which attests to our alignment with the American Institute of Certified Public Accountants (AICPA) Security Trust Principles. We may elect in the future to assess our security practices through a standard other than SOC, and we will in any case maintain and routinely test our controls related to the security, integrity, confidentiality, and privacy of the information we collect, store, and process.

Payment card industry data security standard

In order to protect your Personal Information, Rewards Network complies with the security standards (PCI DSS) required by the PCI Security Standards Council.

The Council was founded in 2006 by five prominent payment brands — including American Express®, Discover Financial Services®, JCB International®, Mastercard®, and Visa, Inc.®. This global forum is responsible for the development, management, education, and awareness of security standards for credit and debit cards.

PCI DSS applies to all entities involved in payment card processing. This includes retailers where consumer purchases are made, payment card processors, credit card issuers, and service providers. Rewards Network continually reviews its payment card security practices to ensure that those practices satisfy the requirements of the most current version of the PCI DSS compliance standards.

If you suspect that you have received a phishing or other type of fraudulent communication, you should not: (i) click on any links in the offending email; (ii) open any attachments related to the communication; (iii) call any telephone numbers provided in the communication; or (iv) follow instructions contained in the communication. If the phishing or other fraudulent communication purports to be associated with the Program, you should report the communication to Rewards Network by sending an email to security@rewardsnetwork.com. You should attach the unsolicited communication to your email report. If you received the communication by postal mail, rather than by email, you should photograph any mailer, letter, and envelope received and attach those materials to the email report that you send to Rewards Network.

Reviewing or changing your information or communications preferences

You can contact us (by email, telephone, or postal mail) to request access and/or modify any information that we have for you, or otherwise modify your preferences pertaining to our marketing communications. To review, change, or update your information:

  • Online:When the Program Site is available, sign in to your account and click on the "Profile" link to change your Personal Information or modify your communication preferences.
  • By postal mail: Please include your email address and mail your request to us at Rewards Network Establishment Services Inc., 540 West Madison Street, Suite 2400, Chicago, IL 60661, Attn: Member Services.
  • By phone:Members may contact Fuel Rewards Dining Member Services toll-free at (855) 694-3463. 
  • By email: support@fuelrewards.com. 

To protect your privacy and security, we will take commercially reasonable steps to verify your identity before making corrections or granting access to your information.

No use by children

We do not knowingly collect or solicit any Personal Information from children under the age of 18. In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you are a parent or legal guardian and think your child has given us their Personal Information, you can email us at legal@rewardsnetwork.com or contact us using the information listed below.

Information Security Management Group

We have instituted the Information Security Management Group (ISMG), which is responsible for ensuring that the protection of your Personal Information, including your Linked Card, and other information collected is carried out in accordance with this Privacy Policy.

The following person serves as the contact for the ISMG:

VP, General Counsel & Secretary
Rewards Network
540 West Madison Street
Suite 2400
Chicago, IL 60661
(312) 521-6767
legal@RewardsNetwork.com

Cancellation and terminating your account

If you do not agree to have your information collected, shared and used as described in this Privacy Policy, you may terminate your Program account at any time by contacting us at (855) 694-3463 or visiting the “Manage cards” portion of the Account center while logged in, and deleting all remaining credit and/or debit cards from your account.

If you no longer consent to this Privacy Policy and our collection and maintenance of this information, you must un-enroll from the Program. If you elect to un-enroll or are otherwise deactivated from the Program, we will also need to disclose that information to Rewards Partner, non-affiliated third-party suppliers, vendors, contractors, payment card issuers, payment card processors, and Payment Card Networks as necessary to allow them to remove you from the Program.

California residents

This Section applies to our collection and use of “Personal Information” if you are a resident of California, as required by the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”), as amended by the California Privacy Rights Act, where “Personal Information” has the definition set forth in the CCPA. This Section describes (1) the categories of Personal Information, collected and disclosed by us, subject to CCPA, (2) your privacy rights under CCPA, and (3) how to exercise your rights.

If you would like to receive a copy of this Section in an alternate format (e.g., printable) or language, please contact us using the information provided in the Contact Us section below.

Rewards Network makes the following disclosures regarding Personal Information collected by us within the 12-month period preceding the effective date of this Privacy Policy.

 

Category of Personal Information

Category of Source from which Personal Information is Collected

Purpose of Collection

Category of Service Providers to whom Personal Information is Disclosed

Category of Third Parties to whom Personal Information  Is Sold or Shared

Retention Period

Identifiers, such as your name, address, and email address.

You, and sometimes the Rewards Partner.

To facilitate the program, communicate with you, and accurately award rewards.

Rewards Partner, Credit Card Processor/Payment Card Network, Service Providers who provide email and customer service support.

We do not sell or share this category of Personal Information.

3 years after your last transaction with us

The credit card number used to register for the Program.

You, and depending on the type of card you use, the issuing bank or Rewards Partner.

To facilitate the program and accurately award rewards.

Credit Card Processor/Payment Card Network.

We do not sell or share this category of Personal Information.

3 years after your last transaction with us

Commercial information, relating to transactions you make at restaurants.

The Payment Credit Card Processor/Payment Card Network, Participating Merchants.

To facilitate the program and accurately award rewards.

Restaurant Partners (in the aggregate only), Credit Card Processor/Payment Card Network, Service Providers providing email and customer service support.

We do not sell or share this category of Personal Information.

7 years after your last transaction with us

Internet or other electronic network activity information, including cookies and utilizing Google Analytics Tools.

You, and your activity on the Program websites. Depending on the type of information, sometimes through email communications.

To improve the Program to provide you with the best experience possible, including suggesting restaurants.

Service Providers providing email and customer service support, Service Providers who assist with marketing initiatives.

We do not sell or share this category of Personal Information.

Varies depending on the type of cookie collecting this Personal Information, but no more than 3 years

Geolocation data, including where you are when you open the dining app or website.

You, and the device you use to access the mobile site and website.

To improve the program and make suggestions based on your location.

Service Providers who provide technical support for this functionality.

We do not sell or share this category of Personal Information.

3 years after your last transaction with us

 

Exercising your privacy rights

Depending on where you live, you may have the following rights with respect to your Personal Information under applicable data protection laws:

  • Access – The right to request access to and obtain a copy of any Personal Information we may have about you.
  • Deletion – The right to delete your Personal Information that we have collected or obtained, subject to certain exceptions.
  • Correction – The right to request that we correct any inaccuracies in your Personal Information, subject to certain exceptions.
  • Opt Out of Certain Processing – The right to: (a) opt out of the processing of your Personal Information for purposes of targeted advertising, (b) opt out of the sale or sharing of your Personal Information; (c) limit the use of your sensitive Personal Information (if applicable), and (c) opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Objection/Restriction of Processing – The right to object or restrict us from processing your Personal Information in certain circumstances.
  • Withdraw Consent – The right to withdraw your consent where we are relying on your consent to process your Personal Information.
  • Automated Decision-Making – The right to know when you are subject to automated decision-making, the Personal Information used to render the decision, the principal factors and parameters involved in the decision, and human review or correction of the decision (or its underlying data, where appropriate). You may also have the right to consent or opt out of this automated decision-making, depending on your location.
  • Lodge a Complaint ­– The right to lodge a complaint with a supervisory authority or other regulatory agency if you believe we have violated any of the rights afforded to you under applicable data protection laws. We encourage you to first reach out to us so we have an opportunity to address your concerns directly before you do so.

To exercise any of the privacy rights afforded to you under applicable data protection laws, you can contact us by email, telephone, or postal mail:

  • Online: When the Program Site is available, sign in to your account and click on the "Profile" link to change your Personal Information or modify your communication preferences.
  • By postal mail: Please include your email address and mail your request to us at Rewards Network Establishment Services Inc., 540 West Madison Street, Suite 2400, Chicago, IL 60661, Attn: Member Services.
  • By phone:Members may contact Fuel Rewards Dining Member Services toll-free at (855) 694-3463. 
  • By email: support@fuelrewards.com.

To protect your privacy and security, we will take commercially reasonable steps to verify your identity before making corrections or granting access to your information. If we cannot verify your identity, we may request additional information from you. If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Notice. However, should you withdraw your consent or object to processing of your Personal Information, or if you choose not to provide certain Personal Information, we may be unable to provide some, or all, of our Services to you.

We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

Only you, or a person that you authorize to act on your behalf, may make a request related to your Personal Information. You may also make a request on behalf of your minor child.

You may only make a request for access or data portability twice within a 12-month period. The request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

To submit a request, please complete this form. You may also initiate any opt outs by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). We honor Opt-Out Preference Signals, including GPC. If you choose to use an Opt-Out Preference Signal, you will need to turn it on for each supported browser or browser extension you use.

  • Rewards Network will not discriminate against you in the event you exercise any of the aforementioned rights, including, but not limited to, by:
  • denying goods or services to you;
  • charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • providing a different level or quality of goods or services to you; or
  • suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

We must verify your identity before fulfilling your requests.  If we cannot initially verify your identity, we may request additional information to complete the verification process. We will only use Personal Information provided in a request to verify the requestor’s identity. If you are an authorized agent making a request on behalf of a consumer, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney.     

We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response electronically via e-mail.

We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us.

We may deny certain requests, or only fulfill some in part, as permitted or required by law.  For example, if you request to delete Personal Information, we may retain Personal Information that we need to retain for legal purposes. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

Contact us

For any questions, or to request further information regarding this Privacy Policy, please contact us at legal@RewardsNetwork.com.

Changes to our privacy policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on our Site’s home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.